Hi, I’m Cara. I use content to help businesses build trust with potential clients and deepen relationships with existing ones.

With 19 years of experience across B2C and B2B companies, I’ve seen firsthand how content can drive business growth.

A snapshot of my journey:

⬥Delve: Elevated brand visibility and drove the B2B sales pipeline via thought leadership across multiple sectors including medical devices, healthcare, and technology.
⬥Sum180: Built a fintech startup’s content program from the ground up, fostering trust and community.
⬥Jasper: Used content as a growth engine, acquiring credit card customers through financial education and innovative affiliate partnerships.
⬥Vibrant Nation: Curated unique user-generated content to grow an online community and influencer network serving leading health, beauty, and finance brands.

"Serve, don’t sell" guides everything I do. I focus on delivering valuable, authentic content that builds trust and creates lasting connections.

I’m equally passionate about content strategy and content creation—each strengthens the other. My deep understanding of content in practice ensures strategies are grounded in reality, while my strategic mindset ensures every piece of content aligns with broader business goals.

I approach challenges holistically, connecting strategy with execution to drive results. In teams, I prioritize collaboration and servant leadership, empowering others to help the team thrive and succeed.

On a personal note, I believe in the power of stories to connect, inspire, and empower people—and create meaningful change in the world.