Case Studies
Delve
Delve is a highly respected product design and engineering consultancy with studios in San Francisco, Boston, Philadelphia, and Madison. After a merger and rebrand, Delve needed to reintroduce itself to the market and strengthen client relationships across multiple sectors. I built a B2B content marketing program from the ground up to position Delve as an industry thought leader and drive lead generation. By collaborating closely with senior leaders at Delve, I crafted high-quality, targeted content that has fueled brand visibility and strengthened the sales pipeline.
Jasper
At Jasper, a fintech credit card startup focused on helping new-to-credit individuals build solid credit and financial health, I crafted a content marketing program to engage customers with educational resources on credit building and financial wellness. Through targeted campaigns and partnerships with influencers and organizations, I helped to position Jasper as a trusted financial partner for recent graduates and immigrants. This approach strengthened Jasper’s brand credibility and expanded its reach among audiences new to U.S. credit systems.
Sum180
Long before major players jumped on the financial wellness bandwagon, Sum180—a fintech startup—saw the gap in affordable, accessible financial advice for everyday consumers. I partnered with the founders to develop Sum180’s hybrid robot + human financial planning offering and shape a brand strategy that positioned Sum180 as a pioneer in financial planning for the average person. Through a bold, community-driven content strategy and educational resources tailored to users’ life stages, I helped build a loyal user base and secured high-profile media placements, setting Sum180 apart in a complex, highly regulated industry.
Vibrant Nation
Before major brands recognized the influence of women over 50, Vibrant Nation saw this group’s unique needs and powerful spending potential. I helped grow Vibrant Nation's online community by curating and amplifying authentic, peer-driven conversations around beauty, health, and finance. As the community evolved, I led the creation of influencer marketing campaigns, connecting brands with this demographic through content created by their peers. This approach drove Vibrant Nation’s organic growth and solidified its role as a trusted voice for women 50+.
