The Challenge

With a proprietary algorithm that assessed the creditworthiness of applicants without traditional credit histories, the fintech credit card startup Jasper specifically targeted individuals new to credit, such as recent college graduates and professionals who had recently relocated to the U.S.

Recognizing that these customers required not only support in building credit but also general financial wellness education, Jasper positioned itself as "the credit card that cares about your financial health."

Content Strategy

The emphasis on financial wellness served as a cornerstone of Jasper’s content strategy, aimed at attracting and engaging customers while providing them with the knowledge to build and maintain healthy credit.

Highlights:

• Developed educational articles and email campaigns to guide customers on credit-building and financial wellness, fostering long-term loyalty and engagement.

• Launched an affiliate content program, collaborating with bloggers, online communities, and websites targeting immigrants and recent graduates to promote financial advice and highlight Jasper's credit card benefits.

• Created financial education content for events targeting immigrants and recent graduates, enhancing Jasper’s credibility and building relationships with its audience.

Deliverables

marketing website copy, mobile app micro-copy, financial wellness articles, promotional email campaigns, customer engagement and retention email campaigns, affiliate marketing content (bloggers, community sites), event marketing content, co-branded campaigns, educational resources for credit-building.

Company
Jasper

Audience
B2C

Sector
fintech, financial services