The Challenge

Following a merger and rebrand, Delve—a highly regarded product design and engineering consultancy—needed to reintroduce itself to the market, reach new clients, and strengthen relationships with existing clients by expanding services across different divisions.

With industry challenges mounting amid a recession, the company was ready to accelerate its marketing efforts to establish a strong presence and support its sales pipeline.

Content Strategy

I developed a content strategy to position Delve as a trusted thought leader in product design and development, with a focus on the healthcare, medtech, and technology sectors. Collaborating closely with senior leadership and subject matter experts, I created educational and insightful content tailored to address clients’ business challenges. Each piece was aligned with our business strategy, strengthening relationships and driving business development. By delivering consistent, on-brand messaging across channels—including social media, blog posts, and sales collateral—the strategy significantly contributed to the growth of Delve’s sales pipeline.

Highlights:

• Launched a robust B2B content marketing program from the ground up, regularly publishing high-quality LinkedIn posts and blog posts to engage audiences across the healthcare, medtech, technology, commercial and consumer sectors.

• Drove top-of-funnel lead generation and significantly increased engagement through targeted B2B content strategies, despite industry challenges..

• Collaborated with senior leadership and SMEs to produce impactful thought leadership content and implemented an internal communications system to support business development.

• Enhanced content production by leveraging AI tools like ChatGPT to create on-brand, high-quality content across blogs, social media, and sales collateral, maintaining voice consistency and supporting targeted communication for different client segments.

Deliverables
nurture email campaigns, white papers, blog posts, LinkedIn content, case studies, website optimization, infographics, carousels

Company
Delve

Audience
B2B

Sectors
medical devices, healthcare, digital, technology, consumer, commercial/industrial