Hi, I’m Cara.

I design content strategies that help growing brands scale with clarity and purpose. Whether the goal is launching a product, building demand, or sharpening market position, I help teams tell the right story—strategically and consistently.

I’ve worked with big media brands, but I specialize in helping small and mid-sized companies evolve, stand out, and grow.

Let’s build something meaningful together.

My approach

Customer first, business-backed

I build trust through content that serves the audience and drives business outcomes.

Strategic by design

Every asset serves a purpose—from demand gen to sales enablement—and fits within a cohesive content ecosystem.

Performance-oriented

I use data to identify what works, iterate quickly, and improve engagement and conversion.

Collaborative and adaptive

I work across teams, channels, and functions to deliver seamless content experiences at every stage of the buyer journey..

  • 15+ years in content marketing

    With expertise spanning healthcare, fintech, B2B SaaS, and digital product ecosystems

  • Strategic growth partner

    Proven impact in startups, agencies, and high-growth teams scaling GTM programs

  • End-to-end content creation

    From white papers and blog series to case studies, email, and thought leadership

  • Cross-functional leader

    Skilled in executive comms, PR strategy, social media, and earned media positioning

  • Voice and compliance steward

    Ensuring brand consistency and regulatory accuracy across complex environments

Delve
product design

Thought leadership to elevate brand visibility and drive sales pipeline

Case Study

Case studies

Jasper
credit card

Content as growth engine and key differentiator

Case Study 

Sum180
financial planning

Launching accessible financial planning with content strategy built on trust and community

Case Study

Colleagues are saying

  • "Cara is a parachuter. Drop her into an ambiguous strategy, new platform, or untested tactics, and she’ll quickly produce on-brand, high-impact content. Our marketing program succeeded because of her.”

    Andrew Averill, former Senior Director of Marketing, Delve

  • “The earned media campaign we crafted and executed together surpassed all expectations, achieving placements in industry publications and major outlets.”

    Carla Dearing, former CEO of Sum180 and Vibrant Nation

  • “Cara is a Swiss Army knife of content—equally skilled as a content creator and project manager. She’s a natural startup person who really gets shit done."

    Jason Ezell, former VP of Marketing, Jasper

  • "At a fast-paced credit card company navigating complex regulations, Cara was fantastic—she understood our goals, stayed organized, and managed projects seamlessly from idea to execution."

    Tal Nissenson, Former VP of Customer Success, Jasper

  • “Cara has a gift for turning complex thinking into clear, compelling writing. Working together gave readers access to ideas that would’ve otherwise remained swirling in my head."

    Taylor Cone, former Director of Strategy, Delve

  • "Cara is a brilliant writer. Her ability to listen empathetically enables her to capture and convey ideas with depth and clarity."

    Carla Dearing, former CEO of Sum180 and Vibrant Nation

  • “Cara’s expertise and proactive approach have elevated the quality and consistency of our thought leadership initiatives.”

    Amy Lee, former VP of Strategy and Insights, Delve

Show, don’t tell. Serve, don’t sell.

Every brand has a story. What matters is how you use it to build trust, deliver value, and drive results.

Show your customers you understand them.

Reflect their challenges, goals, and emotional landscape to build meaningful connection.

Show your commitment to value.

Offer content that helps them resolve problems, make decisions, and move forward with confidence.

Show your brand in action.

Use strategic storytelling to position your brand as essential to their world, not just present in it.

Get in touch

Let’s talk about your goals and how content strategy can help you reach them. I’d love to help shape your story and ensure it reaches the audience that matters most.