Hi, I’m Cara.

I love discovering and shaping a great brand story and helping that story find its audience.

I’ve worked with big media brands but I’m especially passionate about helping small and mid-size companies grow and evolve.

Building something new, with the power to make a meaningful difference, is what drives me every day. Let’s create something extraordinary together.

My approach

Customer first

I use content to build relationships and trust. My goal: “Serve, don’t sell.”

Holistic

Consistency in voice and messaging are imperative. So is understanding that each piece of content serves a distinct purpose within the larger ecosystem.

Data and results-driven

I take a deep dive into what the data tells me about my audience, craft a message that connects and engages, then iterate as needed.

Versatile and collaborative

I enjoy wearing all the content hats and working across teams to shape a seamless experience for the target audience.

  • 15+ years in content marketing

    with specialized expertise in healthcare, finance, technology, and digital products

  • Proven brand-building impact

    in SaaS, financial services startups, and marketing agency settings

  • End-to-end content creation

    including blog posts, thought leadership, white papers, email, and case studies

  • Strategic communications leader

    skilled in PR, executive visibility, social media, and earned media

  • Guardian of voice and compliance

    ensuring brand consistency and regulatory compliance across marketing assets

Delve
product design

Thought leadership to elevate brand visibility and drive sales pipeline

Case Study

Case studies

Jasper
credit card

Content as growth engine and key differentiator

Case Study 

Sum180
financial planning

Launching accessible financial planning with content strategy built on trust and community

Case Study

Colleagues are saying

  • "Cara is a parachuter. Drop her into an ambiguous strategy, new platform, or untested tactics, and she’ll quickly produce on-brand, high-impact content. Our marketing program succeeded because of her.”

    Andrew Averill, former Senior Director of Marketing, Delve

  • “The earned media campaign we crafted and executed together surpassed all expectations, achieving placements in industry publications and major outlets.”

    Carla Dearing, former CEO of Sum180 and Vibrant Nation

  • “Cara is a Swiss Army knife of content—equally skilled as a content creator and project manager. She’s a natural startup person who really gets shit done."

    Jason Ezell, former VP of Marketing, Jasper

  • "At a fast-paced credit card company navigating complex regulations, Cara was fantastic—she understood our goals, stayed organized, and managed projects seamlessly from idea to execution."

    Tal Nissenson, Former VP of Customer Success, Jasper

  • “Cara has a gift for turning complex thinking into clear, compelling writing. Working together gave readers access to ideas that would’ve otherwise remained swirling in my head."

    Taylor Cone, former Director of Strategy, Delve

  • "Cara is a brilliant writer. Her ability to listen empathetically enables her to capture and convey ideas with depth and clarity."

    Carla Dearing, former CEO of Sum180 and Vibrant Nation

  • “Cara’s expertise and proactive approach have elevated the quality and consistency of our thought leadership initiatives.”

    Amy Lee, former VP of Strategy and Insights, Delve

Show, don’t tell. Serve, don’t sell.

Every brand story is different. But we can leverage proven content strategies to amplify yours.

Show your customers you “get” them

Stories that reflect the emotional landscape of your customers’ experience will deeply connect and engage.

Show them you’re committed to serving their needs.

Deliver value, information that helps them successfully navigate challenges and enhance their lives.

Show your brand in context.

Use stories to demonstrate that your brand is an essential part of your customers’ world and lifestyle.

Get in touch

I’d love to hear what you’re working on. Let’s chat and see how I can help shape your story and get it out to the right audience.